PPC Strategy
Your PPC strategy needs to be informed by your target market and how they search for products and services. We carry out research so we can build the most effective strategy for your business and make the most of your monthly outlay.
We research your services, target locations and customers before creating a campaign designed around your objectives and budget.
We target relevant search terms, locations and schedules to help your adverts reach potential customers.
We regularly review your PPC campaign using detailed reports and will then adjust accordingly if needed.
PPC can generate enquiries while your SEO develops. Using both channels can help you reach more potential customers and understand which searches lead to enquiries.
Tell us where you are comfortable and we will work around it.
Google Ads helps your business reach people searching for your products or services. We research relevant keywords and locations and manage your campaign around your objectives and budget. You pay when someone clicks on your advert.
Your PPC strategy needs to be informed by your target market and how they search for products and services. We carry out research so we can build the most effective strategy for your business and make the most of your monthly outlay.
Remarketing allows you to reconnect with people who have previously visited your website. Where suitable for your campaign, it can encourage potential customers to return.
PPC gives you more control over your placement and spend than any other marketing tool – we can use data to improve where and when your ads are placed in real time, or target a specific area such as London for a real-world event, and if you ever have too much on and need to pause, that can be done too.
We regularly review your campaign and make adjustments based on performance. Our reporting focuses on:
Conversions and Cost per Enquiry: Where tracking is available, we measure enquiries or sales and their cost.
Click-through Rate: The number of clicks divided by the number of impressions, expressed as a percentage.
Cost per Click: The amount paid for each click, helping us assess how the advertising budget is being used.
Whatever your online requirements are we can tailor a solution to fit your needs and budget. So don’t delay contact us today to arrange a face to face meeting for your website design quotes in Edgware, Harrow, London and surrounding areas.